Dr. Sunidhi Mehta joined West Virginia University in the Fall of 2020. She earned her Ph.D. in Textile and Apparel Science from Punjab Agricultural University, India. Dr. Mehta has developed novel sustainable textile materials for various industrial applications such as chemically protective PPE for occupational safety and biomedical/therapeutic textiles. These nanocoated high-performance functional textiles have value-added hydrophobic, oleophobic, and aromatherapeutic functions in them. Her current research program aims to revolutionize the industry with a broad spectrum understanding of textile materials' sustainability by upcycling post-consumer textile waste, studying their biodegradation processes, and sustainable material innovation for a circular textile economy. She extends her textile material innovation research into consumer behavior using the neuroscience/neuromarketing approach.

She is setting up two brand new labs in the Davis College of ANRD at WVU. One with a focus on the Consumer Neuroscience area and another one to pursue Textile Material Science research. Both the lab spaces are located in the Ag. Sciences Building in rooms G11 and 1004 respectively. Please navigate to the "Consumer Neuroscience Lab" and "Textile Materials Science Lab" tabs above to learn more about the equipment and capabilities of these laboratories.